Sunday, April 26, 2009

Merchant Cash Advance As Alternative Small Business Loan

In these tough economic times (we are all probably tired of hearing about), small business owners need to be even more on top of their game in order to survive. The ones who stay educated will even find the opportunity amidst the crisis and come out farther ahead. In a recent article from Entreprenuer.com which talks about "Controlling Your Cash Flow" a hot topic in the merchant service industry is suggested as a means to stay afloat or even surge ahead. The topic of a merchant cash advance.

The article reads:

"Raise capital in innovative ways other than traditional banking. "If you accept credit cards, there is something called a merchant advance where a third party will come in and review what your revenues have been and advance you capital today that you pay back in anticipation of future credit card receipts," says Deborah Osgood, founder ofBUZGate, a business networking site."

Merchant cash advances are not necessarily new but will no doubt gain more popularity at a time when businesses are finding bank loans harder and harder to come by. These cash advances, based on your businesses future credit card sales, can be a blessing for some small business if they do their research, know the contract terms inside and out, and are able to use the money toward a valuable investment. As always we here at Payex suggest shopping around, going into a negotiation with questions, evaluate your options, and choose confidently.

Sunday, April 19, 2009

Small Business Loans - Start Small to Get Big

The small business loans are the good companion and supporter to all those people who wants to have a small business of their own. A small business can also lead you to the peak of success if you make your mind to try your best. The profit gained from the small business can let you start your own big business venture too. Even not only for starting new business you can utilize the loan amount in bringing modifications to your prevailing business too.

Right from the starting of a business to making it an established one, the contribution of these loans is indispensable. Through it you can:

• buy the land or site for setting your business
• buy the machines
• buy raw materials
• hire man power for your organization and
• Construct your office or entire building

As the business loans are of two types- secured and unsecured, you can go for any of these and can enjoy separate benefits. The secured loans offer comparatively higher amount and the rate of interest too is lower in these loans. Against the loan amount you will just have to place your valuable asset as collateral. For the unsecured loans no such collateral is required. The amount offered is not as high as the secured loans but are quite helpful. The rate of interest in it is generally higher which can be avoided too by the borrower.

These loans are good to be adopted by the bad credit holders too. Even if you possess any credit record like CCJs, bankruptcy, defaults or arrears, you will not be denied. Such loans are ready to help you any time.

The small business loans provide that base to a business man which otherwise would have been impossible for him to gain. No one today seems to be as helpful and friendly as these loans are.

Saturday, April 4, 2009

Text Message Marketing Offers Affordable Advertising With Instant Response to Small Business

How does Text Marketing work and how can I use it to grow my business?

Text message marketing is relatively new in the USA but has been widely used in Europe and Asia over the last 5 or 6 years as a low cost advertising media with instant results. Our first exposure probably started with TV shows like American Idol allowing us to vote for our favorite singers of the week by texting a singer's code to a short telephone number called a shortcode.

Today even small businesses are taking advantage of this system using a shared shortcode and web based systems to run their own advertising campaigns at a very affordable cost. The way it works is giving a call to action in all your marketing like your vehicles, business cards, real estate yard signs, restaurant table tents, etc. These messages prompt mobile phone users to send a text message to your shortcode number to receive something in return like a coupon or a free gift. Your text marketing system will auto-respond with a personalized response. You now have a new contact to send proactive outbound marketing messages.

There are two types of campaign options:

Inbound:

This campaign is initiated by a mobile phone user to instantly receive information about your products and services. This campaign also saves the persons mobile number in your contact list for future correspondence. With a shared shortcode this type of campaign is run using Keywords.

For example a restaurant might offer a free desert as a call to action so the keyword could be dessert. The user would text the word dessert to the shortcode like 12345.

Outbound:

You can send text marketing messages to a mobile phone user or list of users once they are opted-in to receive text marketing messages from you.

For example the restaurant above can now send out periodic text coupons to everyone that opted in to the dessert campaign.