Friday, October 23, 2009

Small Business and Internet Selling Advantages, Disadvantages and How to Create Wealth

I want to give you three secrets to help you think of your business differently and how you present it to others. Before I get into the rethinking of how to grow your business, let me ask you a question what are you thinking when you script in your mind how to approach your prospective client or customer? What I mean by this, are you asking the right questions? Or are you thinking how great your product is and once you tell everyone about all of the benefits, it will sell itself? If this is the position you have chosen, this may or may not have worked for you, but I would like to give you examples of a proven way to attract prospects to you and help you build lasting business relationships.

When I first decided to become self-employed I sat down and came up with the perfect plan for success or at least in my mind it was perfect. I took out a note book and I wrote down all the things I wanted to accomplish and attached a time frame and said to myself "Ready- Set- Go!" and as you can imagine I was pumped up with all this energy and enthusiasm and the phone calls trickled in and the email responses where coming but slowly. I found myself almost begging for business and trying to convince people how great I' am. I achieved establishing some creditability and began slowly receiving referrals but soon realized that my happy dream of entrepreneurship was becoming stressful and frustrating but I pressed on, because I have always been taught that hard work will create a successful business, but I was working harder than I probably should have.

My plan was to talk to as many people as I could and introduce my service to everyone I encountered, kind of like throwing spaghetti on the wall and seeing if it sticks. One day I woke up staring at the ceiling and thinking to myself, there has got to be a better way. I enjoy meeting and talking to people but I don't enjoy feeling as if I'm forcing myself on anyone, which made the field of work I'd chosen unpleasant and un-enjoyable, so I read every book I could read on growing my business and networking. A lot of what I read seemed to confirm that the only way to connect to my targeted market was by doing exactly what I was already doing, this was extremely upsetting and again frustrating for me, because I felt that I was not giving the maximum amount of people the advantages of my service nor was I utilizing my time wisely enough. Until I researched the different ways to market effectively outside of and on the internet.

First secret I picked up on was creating a database of information from individuals looking for my service. Clients who already know about what I offer before I even talk to them, this is awesome!

Second Secret was how to be a giver while networking.

Third Secret was how to build business relationships that lasted.

There are many other avenues but these three are at the top of the list, this is where I focus a major part of my attention, within the first week of implementing this system I experienced exponential results. My daily outlook is positive and I look forward to checking my messages, replying to my emails and setting up meetings.

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